Earlier this year I was summoned to a cool old building near Broadway Shopping Centre to write a website. Welllll, the majority of a website. It was for the Academy of Information Technology, which specialises in animation, filmmaking, digital design and related fields.
I spoke with a range of teachers, other staff and students to get an idea of what the place was like to work and study in, and did the vast majority of the writing on site, surrounded by the daily buzz of activity and community. When it turned out that four of us shared the same birthday, they organised a communal cake – even though I was an interloper.
The main things I took away from the experience were (a) markerless motion capture is really cool, (b) I wish I had studying animation, filmmaking and digital design when I was younger, and (c) writing marketing material for a website is a lot different from traditional journalism – especially when you have to use the same keywords again and again.
Fortunately, I’m a dynamic, nimble, constantly evolving writer with practical experience, in-depth skills and prominent functionality in a range of growing sectors encompassing opportunities as limitless as my imagination. So it was easy.
In addition to my blogging duties over at videographic mainstay Audience Productions, who recently took flight in a helicopter, I have taken on another writing role for an industry not usually known for its storytelling.
At first, I was apprehensive about blogging for a removal company, but China Bear has such a strong history in Sydney that people’s eyes light up in recognition when I mention them! (Recently, I learnt they even featured in that Aussie cinema classic, BMX Bandits.)
There are plenty of interesting stories to be told in the moving caper, especially when the company focuses on shifting antiques, artworks and other items more interesting than your standard IKEA bookcase and Freedom couch.
One of the most interesting entries so far has been finding out exactly what’s involved in renting out your mansion for a reality TV series.
I’m just glad I get to write about moving furniture instead of, you know, moving furniture.
One of the things I do now is write a weekly blog. It requires me to get into the Romneyesque mindset of considering myself the personification of a corporation (in this case, Audience Productions).
The latest instalment regards a book launch which I, in human form, did not attend. But I, in corporation form, did.
Surely the Singularity is at hand!
Late last year, m’colleague Ashleigh Hanley asked me to formally join the loose collective of ingenious talent he has drawn into his orbit since 2005 or so, under the umbrella of
I wrote the copy for the AP website, which is why my official role is listed as “Overking“. Since Ash has grown the business from a small acorn of event coverage to a spreading chestnut tree of – hang on, do chestnut trees grow from acorns, or am I obliquely referencing 1984 for no good reason? – videography for a variety of Australian companies large and small, it was important to make each section of the site pithy, comprehensive, rapidly explanatory and completely free of Orwellian nods.
The main challenge was finding synonyms for “company” and “business” that didn’t read awkwardly. I can do the same for your money-making institution, non-proft concern, innovative consortium or solvent start-up syndicate.
Especially if it’s got more of a Burmese Days or Keep The Aspidistra Flying flavour. They’re far less depressing than all that Big Brother stuff.