Tag Archives: audience

Cubisia: Reanimated

Donning my most professional demeanour, I attended a corporate meeting at Stockland HQ in the heart of Sydney, along with m’colleague Ash in the guise of Audience Productions. This was shortly before everyone took a fortnight off for Christmas and New Year’s, but the deadline for this job was tighter that a freelancer’s belt over that period. After translating the arcane and eldritch language used in that company in plain talkin’, I went away and wrote a short script that preached the benefits of a new way of doing things behind the scenes.

They knocked it back, pointing out a bunch of other things that needed to be included, so I carved out version two of the script…which was accepted well in time for talented animator Dave Cochrane to weave straw into gold.

(You’ll have to click over to Vimeo to watch it.)

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The Bear And The Cubis Fair

In addition to my blogging duties over at videographic mainstay Audience Productions, who recently took flight in a helicopter, I have taken on another writing role for an industry not usually known for its storytelling.

At first, I was apprehensive about blogging for a removal company, but China Bear has such a strong history in Sydney that people’s eyes light up in recognition when I mention them! (Recently, I learnt they even featured in that Aussie cinema classic, BMX Bandits.)

There are plenty of interesting stories to be told in the moving caper, especially when the company focuses on shifting antiques, artworks and other items more interesting than your standard IKEA bookcase and Freedom couch.

One of the most interesting entries so far has been finding out exactly what’s involved in renting out your mansion for a reality TV series.

I’m just glad I get to write about moving furniture instead of, you know, moving furniture.

You Deserve The Audience You Get

Late last year, m’colleague Ashleigh Hanley asked me to formally join the loose collective of ingenious talent he has drawn into his orbit since 2005 or so, under the umbrella of

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I wrote the copy for the AP website, which is why my official role is listed as “Overking“. Since Ash has grown the business from a small acorn of event coverage to a spreading chestnut tree of – hang on, do chestnut trees grow from acorns, or am I obliquely referencing 1984 for no good reason? – videography for a variety of Australian companies large and small, it was important to make each section of the site pithy, comprehensive, rapidly explanatory and completely free of Orwellian nods.

The main challenge was finding synonyms for “company” and “business” that didn’t read awkwardly. I can do the same for your money-making institution, non-proft concern, innovative consortium or solvent start-up syndicate.

Especially if it’s got more of a Burmese Days or Keep The Aspidistra Flying flavour. They’re far less depressing than all that Big Brother stuff.