Earlier this year I was summoned to a cool old building near Broadway Shopping Centre to write a website. Welllll, the majority of a website. It was for the Academy of Information Technology, which specialises in animation, filmmaking, digital design and related fields.
I spoke with a range of teachers, other staff and students to get an idea of what the place was like to work and study in, and did the vast majority of the writing on site, surrounded by the daily buzz of activity and community. When it turned out that four of us shared the same birthday, they organised a communal cake – even though I was an interloper.
The main things I took away from the experience were (a) markerless motion capture is really cool, (b) I wish I had studying animation, filmmaking and digital design when I was younger, and (c) writing marketing material for a website is a lot different from traditional journalism – especially when you have to use the same keywords again and again.
Fortunately, I’m a dynamic, nimble, constantly evolving writer with practical experience, in-depth skills and prominent functionality in a range of growing sectors encompassing opportunities as limitless as my imagination. So it was easy.